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  • About Us


    More than a store, we are a healthy “Way of Life

    Serving the Santa Cruz community since 1971, owners Judyth and Marcy invite you to explore high quality, affordable natural living products and natural supplements for health and longevity.


    Certified Nutritionist offering Free trusted advice 12-6, Wednesday, Friday, and Saturday

    Free bi-weekly Health and Wellness Classes for the Community

    Eclectic and unique natural clothing, voted Best Local Vitamin Store and Gift Store

    Friendly and attentive staff

    Commitment to purity of ingredients and assurance that body products and cosmetics have not been tested on animals

    Free reference library on Herbs, Vitamins and Health

    Personalized shopping assistance by professional,
    experienced Staff that is pledged to customer care
    and courteous service