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Now in its 43rd year serving the Santa Cruz area, WAY of LIFE is a green business dedicated to wellness and a healthy environment.

WAY of LIFE owners Judyth and Marcy invite you to explore high quality, affordable natural living products and natural supplements for health and longevity.

Certified Nutritional Practitioners are in the store, offering free trusted advice. Way of Life provides a Free bimonthly Health & Wellness Lecture series to the community. You’ll find a complete schedule of events at the store HERE

WAY of LIFE carefully researches products and suppliers to insure top quality merchandise and customer satisfaction.

When you shop at WAY of LIFE your dollars also support projects and services in the community. And you save dollars for yourself, with our Gift Rewards Card, you earn gift points for EVERY dollar spent!